Next Gen Programmatic Ad Delivery Requires Next Gen Audience Verification

AudienceTruth is the only technology to measure census-level user engagement with other relevant content following ad exposure. We pair this data with human responses at the user-level for the most accurate, precise accounting of campaign audiences.

  • 30X Audience Response Rate
  • Quick Large Samples, 30X The Industry Norm
  • 20X Greater Resolution Than Survey-only Techniques
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 2 BILLION IN  GLOBAL REACH

2 BILLION IN
GLOBAL REACH

 
 30X INDUSTRY STANDARD RESPONSE RATES

30X INDUSTRY STANDARD RESPONSE RATES

 
 REAL-TIME ANSWERS FOR REAL-TIME ACTION

REAL-TIME ANSWERS FOR REAL-TIME ACTION

 
 QUICK LARGE SAMPLES, 30X THE INDUSTRY NORM

QUICK LARGE SAMPLES, 30X THE INDUSTRY NORM

 
 
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Real-Time Reporting For Real-Time Action

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Verify campaign delivery to ensure you're reaching your intended audience and eliminate wasted media spend.

AudienceTruth connects advertising audience data with digital surveys, to make it possible for marketers and agencies to validate the efficacy and accuracy of their data-driven advertising.

Uncover the strengths and weaknesses of your audience data in real-time to make fast optimizations, for in-market campaigns.

 
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Real People. Real Answers. REAL TIME.

Collects responses from exposed users, and measure your success at reaching intended audiences. Access to 2 billion global respondents means large samples, even for small campaigns.

 
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Analysis that paints the full picture.

Analyze responses in real-time, to provide actionable insights. For example, find out which media placements, and data partners are most effective at reaching your intended audience.

 
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OPTIMIZE. CUT DOWN on WASTE.

Real-time insights reveal what’s working. Shift spend towards segments, partners, and placements that deliver your intended audience. Optimize away from poor performers to reduce waste.

 
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BUILT FOR THE ECOSYSTEM.

For brands and agencies, the value is obvious. For publishers, TrueAudience lets you better value and monetize your data assets, and provide 3rd party validation of your audience segments.

 
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Combine digital survey responses with census-level engagement analytics for a truly accurate measurement of campaign audiences.

By programmatically exposing your audiences to relevant content via the news feed, we’re able to collect insights not available by any other means. We use this data, along with response time, response patterns, and other signals to corroborate digital survey responses, ensuring the most accurate, precise and trustworthy measurement of campaign audiences.